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No. The Free plan needs no card and never expires: 1 domain, 20 keyword slots, automatic checks (weekly to start, then fortnightly), 1 competitor, and the site-audit summary.

Starter ($9/mo): 200 keyword slots, 5 competitors, full monthly site audit with PDF/Word reports. Pro ($29/mo): 1,000 slots, any search engine and geography (city-level included), 20 competitors, weekly audits, every report format including the LLM fix-list. Multi-Pro ($89/mo): 5 domains with 4,000 slots pooled across them, 50 competitors per domain, Pro-level everything.

One slot tracks one keyword, on one search engine, on one device, in one geography, checked automatically (weekly for the domain's first six weeks, then every two weeks). Each extra dimension uses another slot: a second engine, a second device (desktop and mobile are separate results), a second geography, or the same keyword in a second scan — each is a separately fetched ranking, so each is billed as its own slot. Because devices count, we doubled every plan's included slots, so the usual desktop-and-mobile setup fits at the same price.

Yes — desktop and mobile are two separately checked results, so tracking a keyword on both uses two slots. You can also track just one device if you prefer. We doubled every plan's included allowance when we started counting devices, so the standard desktop-and-mobile setup costs you nothing extra versus before — the price didn't change.

On a schedule — weekly for a domain's first six weeks, then every two weeks — and automatically whenever you add or change keywords or AI settings, so new tracking gets its first data right away. The Weekly scanning add-on keeps a domain on weekly permanently.

Pay for ten months, get twelve — annual billing is two months free on any paid plan (Starter $90/yr, Pro $290/yr, Multi-Pro $890/yr).

Yes, with add-ons: +200 keyword slots for $4/mo (Starter/Pro, stackable), +1,000 pooled slots for $15/mo (Multi-Pro), Weekly scanning from $5/mo to keep a domain on weekly checks (any paid plan), AI monitoring on Starter for $12/mo, extra AI industries for $3/mo. Additional domains cost +$5/mo on Starter, +$17/mo on Pro, and +$15/mo on Multi-Pro beyond the included five — each with full plan limits of its own.

Three levels. Free includes a shortcut to Google Search Console's own links report — Google doesn't expose that data via API, so we take you straight to the source. Starter adds a weekly backlink summary with a referring-domains trend (data via DataForSEO). Pro and Multi-Pro get full monitoring: new and lost backlinks each week, broken-target detection feeding the site audit, and a downloadable backlink report.

Nothing is deleted, ever. Anything over the new plan's limits becomes read-only — history stays visible, it just stops getting new scans until you upgrade again or trim your lists. Cancel anytime; access runs to the end of the paid period.

Each tracked keyword result is fetched on a shared schedule and reused across every customer tracking that same keyword, country, and device — nobody pays twice for the same lookup. That, plus no sales team, is the whole trick.