Cas d'usage
Cas d'usage PicoRank : quatre configurations, chiffrées au dollar près
Ce sont des scénarios illustratifs, pas des témoignages clients — nous n'inventons pas de témoignages (règle de la maison). Chacun montre une configuration réaliste, ce qu'il faut surveiller dans les rapports, et le coût mensuel réel calculé avec la vraie formule tarifaire.
Small business
The consultancy that wants to stop guessing
Picture a three-person consultancy whose site brings in two or three inquiries a month. They rewrote the services pages last spring and honestly can't say whether it helped. They don't need a marketing platform — they need to know whether they're findable for the thirty-odd phrases clients actually type.
Setup is one evening: add the domain, paste the keyword list (services + the questions prospects ask), one country, both devices. From then on it's a five-minute Monday ritual: open the report, scan the movers, note anything that dropped.
La configuration
- 1 domain · home country · desktop + mobile
- ~30 keywords: services, specialties, buying questions
- Weekly checks, plus an automatic re-check when you change what's tracked
Ce qu'il faut surveiller
- Best/worst movers — the Monday scan
- Position history to prove the rewrite worked
- Site audit after every batch of site edits
À lire aussi : How often you should actually check rankings
Cette configuration coûte : $9/mois (Starter)
Starter — ~30 keywords on desktop and mobile is 60 of 200 slots, with room to grow; start on Free (20 slots) to test the fit. Each device is its own slot, so tracking just one halves the count.
Agency
The agency reporting to twelve clients
Now imagine a small SEO agency: twelve retainer clients, monthly reporting, and a tool bill that keeps creeping toward the price of a junior hire. Their actual reporting need is unglamorous: positions per client, movement since last month, and something presentable to show for it.
In PicoRank each client is a domain with its own scans, keyword lists, and labels. Competitor domains make the monthly narrative write itself (“you gained, they slipped”), and shareable report links replace the PDF-assembly afternoon — clients watch progress live, no seats required.
La configuration
- 12 domains · 1 country each · desktop + mobile
- ~100 keywords per client, organized with labels
- Competitors added per client for share-of-voice
Ce qu'il faut surveiller
- Share of voice per client — the retainer justifier
- Shareable report links instead of PDF decks
- CSV export for the clients who love spreadsheets
À lire aussi : SEO reports clients actually read
Cette configuration coûte : $194/mois (Multi-Pro + domaines supplémentaires)
Multi-Pro (5 domains included) + 7 additional domains at $15 each. Twelve clients × ~100 keywords on one device in one market = 1,200 of the 4,000-slot pool; tracking both devices doubles that to 2,400 — still inside the pool.
Ecommerce
The shop selling into three markets
Consider a store shipping to three countries. Rankings differ in each — and on mobile, where most of its buyers are, they differ again. A single “we rank #4” number is four truths wearing a trench coat.
The shop tracks its category and product keywords per market, mobile and desktop separately. Geo and device breakdowns show where the next win is cheapest; URL drift detection catches Google swapping a category page for a blog post on buying-intent queries — found in the report, not in the quarterly revenue review.
La configuration
- 1 domain · 3 countries · desktop + mobile
- 200 keywords: categories, top products, buying queries
- Keyword lists per market, labels per product line
Ce qu'il faut surveiller
- Geo × device breakdown — where the next win is
- URL drift on buying-intent keywords
- Core Web Vitals in the site audit (mobile buyers bounce fast)
À lire aussi : URL drift: when Google swaps which page ranks
Cette configuration coûte : $29/mois (Pro)
Pro — a slot is one keyword in one market, so 200 keywords spread over three markets is 200 of Pro's 500 slots, with room to track the core sellers in every market. Pro also unlocks multiple geographies (Starter tracks one); mobile and desktop are both included with every slot.
Local business
The local service competing on a first name basis
Finally, a local service business — a clinic, a workshop, a firm — where the competition isn't an industry, it's the four businesses across town. Searches happen overwhelmingly on phones, and the keywords are “service + city” phrases.
Tracking is small and pointed: one domain, one country, mobile-first, thirty keywords. The competitor list is literally the rivals' websites. When one of them starts climbing on “emergency plumber southside”, that's not analytics trivia — that's this month's marketing agenda.
La configuration
- 1 domain · 1 country · mobile-first (desktop comes included anyway)
- ~30 keywords: service + city combinations
- Competitors: the actual businesses across town
Ce qu'il faut surveiller
- You-vs-competitors on the money keywords
- Weekly movement — local SERPs shift fast
- Site audit basics: titles, broken links, load speed
À lire aussi : Local SEO in plain terms
Cette configuration coûte : $9/mois (Starter)
Starter — 30 keywords needs more than Free's 10 slots; $9/month covers it three times over.
Votre configuration n'est pas listée ? Encore mieux.
La page des tarifs associe n'importe quelle configuration à une formule en quelques secondes — et l'offre gratuite vous laisse tester avant de dépenser quoi que ce soit.