Use cases
PicoRank use cases: four setups, priced to the dollar
These are illustrative scenarios, not customer stories — we don't invent testimonials (house rule). Each shows a realistic configuration, what to watch in the reports, and the actual monthly cost computed with the real pricing formula.
Small business
The consultancy that wants to stop guessing
Picture a three-person consultancy whose site brings in two or three inquiries a month. They rewrote the services pages last spring and honestly can't say whether it helped. They don't need a marketing platform — they need to know whether they're findable for the thirty-odd phrases clients actually type.
Setup is one evening: add the domain, paste the keyword list (services + the questions prospects ask), one country, both devices. From then on it's a five-minute Monday ritual: open the report, scan the movers, note anything that dropped.
The setup
- 1 domain · home country · desktop + mobile
- ~30 keywords: services, specialties, buying questions
- Weekly checks; “Update now” after site changes
What to watch
- Best/worst movers — the Monday scan
- Position history to prove the rewrite worked
- Site audit after every batch of site edits
Related reading: How often should you check rankings? An honest answer
This setup costs: $9/month (Starter)
Starter — 100 keywords is room to grow into; start on Free with 10 to test the fit.
Agency
The agency reporting to twelve clients
Now imagine a small SEO agency: twelve retainer clients, monthly reporting, and a tool bill that keeps creeping toward the price of a junior hire. Their actual reporting need is unglamorous: positions per client, movement since last month, and something presentable to show for it.
In PicoRank each client is a domain with its own scans, keyword lists, and labels. Competitor domains make the monthly narrative write itself (“you gained, they slipped”), and shareable report links replace the PDF-assembly afternoon — clients watch progress live, no seats required.
The setup
- 12 domains · 1 country each · desktop + mobile
- ~100 keywords per client, organized with labels
- Competitors added per client for share-of-voice
What to watch
- Share of voice per client — the retainer justifier
- Shareable report links instead of PDF decks
- CSV export for the clients who love spreadsheets
Related reading: SEO reports clients actually read
This setup costs: $194/month (Multi-Pro + extra domains)
Multi-Pro (5 domains included) + 7 additional domains at $15 each. Twelve clients × ~100 keywords = 1,200 of the 2,000-keyword pool.
Ecommerce
The shop selling into three markets
Consider a store shipping to three countries. Rankings differ in each — and on mobile, where most of its buyers are, they differ again. A single “we rank #4” number is four truths wearing a trench coat.
The shop tracks its category and product keywords per market, mobile and desktop separately. Geo and device breakdowns show where the next win is cheapest; URL drift detection catches Google swapping a category page for a blog post on buying-intent queries — found in the report, not in the quarterly revenue review.
The setup
- 1 domain · 3 countries · desktop + mobile
- 200 keywords: categories, top products, buying queries
- Keyword lists per market, labels per product line
What to watch
- Geo × device breakdown — where the next win is
- URL drift on buying-intent keywords
- Core Web Vitals in the site audit (mobile buyers bounce fast)
Related reading: URL drift: when Google swaps which page ranks
This setup costs: $29/month (Pro)
Pro — 200 keywords fits comfortably in the 500 limit, and the three markets don't change the price: countries and devices are scan settings, not billing units.
Local business
The local service competing on a first name basis
Finally, a local service business — a clinic, a workshop, a firm — where the competition isn't an industry, it's the four businesses across town. Searches happen overwhelmingly on phones, and the keywords are “service + city” phrases.
Tracking is small and pointed: one domain, one country, mobile-first, thirty keywords. The competitor list is literally the rivals' websites. When one of them starts climbing on “emergency plumber southside”, that's not analytics trivia — that's this month's marketing agenda.
The setup
- 1 domain · 1 country · mobile (add desktop if it matters)
- ~30 keywords: service + city combinations
- Competitors: the actual businesses across town
What to watch
- You-vs-competitors on the money keywords
- Weekly movement — local SERPs shift fast
- Site audit basics: titles, broken links, load speed
Related reading: Local SEO in plain terms
This setup costs: $9/month (Starter)
Starter — 30 keywords needs more than Free's 10; $9/month covers it five times over.
Your setup isn't listed? Even better.
The pricing page maps any setup to a plan in seconds — and the free plan lets you test the fit before spending anything.