Pricing
Start free. Grow into a small, honest bill.
Four plans, no "contact sales" tier, cancel anytime. Downgrades never delete your data — anything over the new limits just pauses until you upgrade or trim.
Free
See where you stand. Forever free, genuinely useful.
$0 /month
no credit card required
Start free — no card| What you get | Free | Starter | Pro | Multi-Pro |
|---|---|---|---|---|
| Domains | 1 | 1 | 1 | 5 included |
| Keyword slots One slot tracks one keyword on one search engine, on one device, in one geography, checked automatically — weekly for a domain's first six weeks, then every two weeks. Tracking both desktop and mobile uses two slots per keyword. | 20 | 200 | 1,000 | 4,000 pooled across domains |
| Desktop + mobile Track either or both — each device is a separately checked result. Included allowances are doubled so a keyword tracked on desktop and mobile still fits. | Both, or pick one | Both, or pick one | Both, or pick one | Both, or pick one |
| Search engines | Any engine | Any engine | ||
| Geographies | 1 country | 1 country | Any, incl. city-level | Any, incl. city-level |
| Scan cadence Weekly for a domain's first 6 weeks, then every two weeks. The Weekly scanning add-on keeps a domain on weekly. | Weekly, then fortnightly | Weekly, then fortnightly | Weekly, then fortnightly | Weekly, then fortnightly |
| Competitors | 1 | 5 | 20 | 50 per domain |
| Google Search Console + GA4 | ✓ | ✓ | ✓ | ✓ |
| Site crawl | 300 pages | 1,000 pages | 2,000 pages | 2,000 pages per domain |
| Site Optimization audit | Summary only | Full, monthly | Full, weekly | Full, weekly, all domains |
| Backlinks | GSC links panel | Summary + referring-domains trend | Full monitoring: new/lost + backlink report | Full monitoring, all domains |
| Site audit backlink checks | — | — | ✓ | ✓ |
| Report downloads | — | PDF + Word | All formats incl. LLM fix-list | All formats |
| AI keyword suggestions | 10 / month | 50 / month | Unlimited (fair use) | Unlimited (fair use) |
| AI Overviews on keywords | — | ✓ | ✓ | ✓ |
| AI readiness checks | — | ✓ | ✓ | ✓ |
| AI chatbot monitoring | Snapshot at signup | Add-on $12/mo | ✓ 5 industries | ✓ 5 industries per domain |
| Custom AI questions | — | 5 (with add-on) | 5 | 5 per domain |
Track desktop, mobile, or both — each is a separately checked result, so tracking both uses two slots per keyword. Allowances are sized so the standard desktop-and-mobile setup fits comfortably.
Add-ons
Grow a plan without jumping a tier.
- +200 keyword slots Starter and Pro · stackable$4/mo
- +1000 keyword slots Multi-Pro · stackable, pooled$15/mo
- Weekly scanning Any paid plan · per domain · keeps automatic checks weeklyfrom $5/mo
- AI chatbot monitoring Starter · 3 industries, 5 custom questions$12/mo
- +1 AI industry Pro and Multi-Pro · up to 10 total per domain$3/mo
- +1 AI custom question Pro and Multi-Pro · up to 10 total per domain$3/mo
- +50 keyword briefs / week Any paid plan · stackable · reading stored briefs is always free$15/mo
Additional domains
Every extra domain gets the full plan limits of its own (Multi-Pro shares its pool of keyword slots instead).
- Starter +$5/mo
- Pro +$17/mo
- Multi-Pro (beyond 5) +$15/mo
Running many sites? Multi-Pro's five included domains and pooled keyword slots usually beat stacking extra domains on Pro.
Which plan fits?
Pick by what you actually do
Illustrative situations, not customer stories — see our honesty rules. More detail in the use cases.
Free
You want to know where one site stands
Ten well-chosen keywords, automatic checks (weekly, then fortnightly), and the audit summary. Genuinely useful, genuinely $0 — not a trial.
Starter
One site you're actively working on
200 keyword slots, the full monthly audit with downloadable reports, and five competitors watched. Less than a takeaway lunch.
Pro
SEO is part of your job
1,000 keyword slots on any engine and geography, weekly audits, and the LLM fix-list your AI coder can execute.
Multi-Pro
You run several sites (or clients)
Five domains with one 4,000-slot keyword pool to split as you like — and every domain gets Pro-level treatment.
Pricing FAQ
How the billing actually works
Do I need a credit card to start?
No. The Free plan needs no card and never expires: 1 domain, 20 keyword slots, automatic checks (weekly to start, then fortnightly), 1 competitor, and the site-audit summary.
What do the paid plans include?
Starter ($9/mo): 200 keyword slots, 5 competitors, full monthly site audit with PDF/Word reports. Pro ($29/mo): 1,000 slots, any search engine and geography (city-level included), 20 competitors, weekly audits, every report format including the LLM fix-list. Multi-Pro ($89/mo): 5 domains with 4,000 slots pooled across them, 50 competitors per domain, Pro-level everything.
What exactly is a keyword slot?
One slot tracks one keyword, on one search engine, on one device, in one geography, checked automatically (weekly for the domain's first six weeks, then every two weeks). Each extra dimension uses another slot: a second engine, a second device (desktop and mobile are separate results), a second geography, or the same keyword in a second scan — each is a separately fetched ranking, so each is billed as its own slot. Because devices count, we doubled every plan's included slots, so the usual desktop-and-mobile setup fits at the same price.
Do desktop and mobile count as two keywords?
Yes — desktop and mobile are two separately checked results, so tracking a keyword on both uses two slots. You can also track just one device if you prefer. We doubled every plan's included allowance when we started counting devices, so the standard desktop-and-mobile setup costs you nothing extra versus before — the price didn't change.
How often does PicoRank scan?
On a schedule — weekly for a domain's first six weeks, then every two weeks — and automatically whenever you add or change keywords or AI settings, so new tracking gets its first data right away. The Weekly scanning add-on keeps a domain on weekly permanently.
How does annual billing work?
Pay for ten months, get twelve — annual billing is two months free on any paid plan (Starter $90/yr, Pro $290/yr, Multi-Pro $890/yr).
Can I grow a plan without upgrading tiers?
Yes, with add-ons: +200 keyword slots for $4/mo (Starter/Pro, stackable), +1,000 pooled slots for $15/mo (Multi-Pro), Weekly scanning from $5/mo to keep a domain on weekly checks (any paid plan), AI monitoring on Starter for $12/mo, extra AI industries for $3/mo. Additional domains cost +$5/mo on Starter, +$17/mo on Pro, and +$15/mo on Multi-Pro beyond the included five — each with full plan limits of its own.
What backlink data do I get?
Three levels. Free includes a shortcut to Google Search Console's own links report — Google doesn't expose that data via API, so we take you straight to the source. Starter adds a weekly backlink summary with a referring-domains trend (data via DataForSEO). Pro and Multi-Pro get full monitoring: new and lost backlinks each week, broken-target detection feeding the site audit, and a downloadable backlink report.
What happens if I downgrade or cancel?
Nothing is deleted, ever. Anything over the new plan's limits becomes read-only — history stays visible, it just stops getting new scans until you upgrade again or trim your lists. Cancel anytime; access runs to the end of the paid period.
Why is PicoRank so much cheaper than the big tools?
Each tracked keyword result is fetched on a shared schedule and reused across every customer tracking that same keyword, country, and device — nobody pays twice for the same lookup. That, plus no sales team, is the whole trick.
More questions? Browse the full PicoRank FAQ or contact us.
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Start at exactly $0
The Free plan isn't a trial: one domain, ten keywords, automatic checks (weekly, then fortnightly) and the audit summary, for as long as you like.