PicoRank Terms of Service — archived July 5, 2026 version

Archived version. This is a prior version kept for reference — the current version is here.

Effective July 5, 2026 · Version 2026-07-05 · Prior versions: June 2026

These terms are the agreement between you and PicoRank ("we", "us", "the service") for your use of PicoRank at picorank.com and app.picorank.com. You accept them when you create an account. The italic "In plain words" notes are summaries to help you read — they are not legally binding; the numbered text is.

1. The service

PicoRank is a search-visibility tool: it tracks where domains rank for chosen keywords (updated weekly), crawls and analyzes your website for improvement recommendations, monitors backlinks, imports and displays your Google Search Console and Google Analytics data when you connect them, offers keyword research, sends summary and alert emails, and generates downloadable reports. Some capabilities are marked "coming soon" on our website and are not part of the service until released.

Much of what PicoRank shows is derived from third-party sources: search results pages, search data providers, backlink indexes, AI-generated answers, and Google's own reporting. This data is best-effort by nature: rankings vary by location, device, personalization, and engine changes; provider metrics (such as search volumes, difficulty, or backlink counts) are estimates; AI answers change constantly. We present this data carefully but give no guarantee of its accuracy, completeness, or fitness for a particular decision.

In plain words: we measure and report; we don't control Google, other engines, or AI chatbots, and numbers derived from them are good-faith estimates.

2. Accounts

• You must provide a valid email address and keep your credentials secure. You are responsible for activity under your account.
• You must be at least 16 years old and able to enter into contracts. The service is a business tool intended for business use.
• New accounts must verify their email address before use.

3. Acceptable use

• Only track and crawl domains you own or are authorized to act for (your own sites, or clients' sites where the client has engaged you). Competitor rank comparison against public search results is fine; adding a domain you have no relationship with as "your" tracked domain is not.
• Don't abuse scans, quotas, or rate limits, attempt to disrupt or reverse-engineer the service, resell raw provider data, or use the service to break the law or infringe others' rights.
• Where a plan says "fair use", it means your own reasonable business usage of the feature. It is not an invitation to script bulk extraction. If usage is far outside normal, we may throttle it — we'll tell you first unless the usage is abusive.

In plain words: use PicoRank for sites you're responsible for, at human scale, and we'll never surprise-throttle honest use.

4. Plans, billing and payment

• The Free plan is offered at no cost within its stated limits. Paid subscriptions (currently Starter, Pro, Multi-Pro) and add-ons are billed in advance, monthly or annually, at the prices shown on the pricing page at the time of purchase. Some extras are one-time in-app purchases charged once at the displayed price.
• Payments are processed by Stripe; we do not store card numbers.
• Plan changes take effect immediately with prorated billing. Cancelling a subscription stops renewal: you keep access until the end of the period you've paid for, and no further charges occur.
• Downgrading never deletes your data. Anything above the new plan's limits becomes read-only until you upgrade again or reduce usage.
• Price changes: we may change prices. For existing subscribers a price change takes effect no earlier than 30 days after we notify you, and only from your next billing period. If you don't want the new price, cancel before it applies.
• Refunds: one-time purchases are non-refundable once fulfilled (the report generated, the scan run). Subscription fees for a started period are not refunded when you cancel — you keep the access you paid for instead. Statutory rights, and cases where something on our side genuinely failed, are unaffected: contact us and we'll sort it out.

In plain words: pay in advance, cancel anytime and keep what you paid for, we warn you 30 days before any price change, and downgrades freeze rather than delete.

5. Your data and ours

• Your data is yours. The domains, keywords, settings, imported analytics, and the reports the service generates for you belong to you. You can export reports at any time.
• The service is ours. The software, design, check catalogs, scoring, and everything else that makes PicoRank work remain our property. Your subscription is a right to use the service, not a license to copy it.
• We may use aggregated, anonymized usage information (for example, which checks most often find issues) to operate and improve the service. This never includes selling your data and never identifies you, your account, or your domains.
• Shared infrastructure note: search-result data for identical keyword/market combinations is fetched once and shared across accounts — that's part of how we keep prices low. Your account data itself is never shared.

6. Warranty disclaimer

The service is provided "as is" and "as available". To the extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose. We do not guarantee uninterrupted availability, specific rankings, traffic, AI visibility, or business outcomes. Recommendations are suggestions, not promises.

7. Liability

• We are not responsible for your data beyond the security and care described in our privacy policy — keep your own copies of anything critical you import or upload.
• We are not liable for damages claimed by third parties arising from your use of the service (for example, consequences of decisions you make based on our reports, or of crawling a site you weren't authorized to crawl).
• To the extent permitted by law, we are not liable for indirect or consequential losses, lost profits, or lost data.
• If we are nevertheless found liable, our total aggregate liability is capped at the fees you paid us for the service in the 12 months preceding the event giving rise to the claim.
• Nothing in these terms limits liability that cannot be limited under applicable law (such as liability for gross negligence or intent).

In plain words: the most we can owe you is what you paid us in the last year, and we can't be on the hook for third parties or for consequences of your own decisions.

8. Indemnification

You will indemnify us against third-party claims arising from your breach of these terms — in particular from tracking or crawling domains you were not authorized to act for.

9. Suspension and termination

• We may suspend or terminate accounts for material breach of these terms (including abuse and non-payment). Where practical, we'll warn you first.
• You can stop using the service and cancel at any time.
• After termination or account closure, you have 30 days to export your reports and data; after that we may delete account data in line with the privacy policy's retention rules.

10. Changes to these terms

We may update these terms. For material changes we give at least 30 days' notice through the service or by email, and the new version applies from its effective date. Each version is dated and prior versions remain available on this page. Continuing to use the service after the effective date means you accept the updated terms; the service may also ask you to confirm acceptance.

11. Force majeure

Neither party is liable for delay or failure caused by events beyond reasonable control (outages of third-party platforms, war, natural disasters, government action, and similar).

12. Governing law and disputes

These terms are governed by Swedish law. Disputes are resolved by Swedish courts, with Stockholms tingsrätt as the court of first instance, unless mandatory law gives you the right to another venue.

13. Miscellaneous

• If any provision of these terms is held unenforceable, the rest remain in effect.
• These terms, together with the privacy policy and your plan's stated limits, are the entire agreement between you and us for the service.

14. Contact

PicoRank is operated by [LEGAL ENTITY — to confirm: Valley Island Investments AB, org.nr ______, registered address ______]. Questions: hello@picorank.com.